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IT budgets tend to be shrinking, which is an undeniable fact of life that lots of businesses have to deal with. So what can be controlled, however, is what a company does with the money it can have. While implementing redundant systems might not be inside a company’s budget at the moment, monitoring the systems which are in place is a crucial step toward protecting a company from the losses it may suffer due to unplanned website downtime. In order to minimize the lost profits that website downtime can cost, there are specific steps that must definitely be taken and certain policies that require to be placed into place.

Planned Downtime

Planned downtime that occurs due to things such as updates and maintenance is, somewhat, under your control. You can plan that downtime round the hours your website experiences the least quantity of traffic, so any profit loss will undoubtedly be minimized. Also you can notify customers of the planned downtime in advance so they can make purchases or conduct business accordingly. What that leaves you with is unplanned downtime, and the way you plan that downtime can mean the difference between the failure and success of one’s site.

Website Monitoring Service is a Must

With regards to minimizing profit loss due to website downtime, the name of the game is speed. You should know about the downtime immediately so you can head to work fixing the problem regularly. That means implementing an internet site monitoring service to alert you the moment any website downtime happens. The sooner you know about the downtime, the sooner it is possible to go to work to get your site back ready to go.

What to Do IF YOU ARE Notified of Downtime

So you have quality website monitoring service set up. You receive a text or a telephone call telling you your site went down. How fast you get that site up and running depends on many factors including the reason for the downtime, what failsafes you have in place, and the attitude of one’s IT staff.

If your site monitoring service notifies you of downtime that’s being caused by your hosting provider and you have backup hosting set up, it is possible to simply redirect your DNS. If your website monitoring service notifies you of downtime the effect of a software or hardware failure on your own end, you are likely to need your IT department to fix the problem as quickly as possible. The attitude that the employees have regarding downtime will have a significant impact on how quickly they work to find the site back online.