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If you are like the majority of online businesses, you have put a lot of cash and effort into making sure your website looks great, is hosted with a reliable hosting provider, is optimized for the various search engines, and is secure from malicious hackers and attacks. You may even be spending money on the outsourcing of IT management and maintenance. Unfortunately, if you think this is enough, you’re sorely mistaken. If you really want to be able to see your site the way customers do, you can’t do it from within your network. You will need a third-party website monitoring service put into place to do the task for you. Here are the top four reasons why website monitoring services are crucial in today’s Internet age.

1. Lost Profits

There are a great number of elements that go in to the functioning of an internet site and if an individual glitch occurs, it could bring your complete site down with it. Which could lead to a substantial loss of profits, especially if the website downtime occurs during peak business hours. If your site isn’t up and running, you can’t capture leads or sales. Trying to figure out what went wrong and where all on your own can turn right into a timely and incredibly costly nightmare, which can be avoided with a quality website monitoring service in place.

2. You Can’t Count on Your Hosting Provider to Do It For You

No matter how good your hosting provider is, they aren’t going to put forth your time and effort or resources necessary to effectively monitor your website for you. Although some hosting providers do have monitoring in place on their own servers, if their server falls plus they are notified, that doesn’t necessarily mean they will take time to notify and update you regarding the issue and the status of getting things back online. In some instances, they may not get in touch with you before problem has been resolved and the damage has been done. You will need your own website monitoring set up to ensure that your site is ready to go at all times so that you can put contingency plans in place if needed.

3. Immediate Notification

If your site were to decrease right now, how long would it not take before you became aware of it? Worse yet, imagine if you didn’t discover the problem until a person or potential client called you notifying you your site wasn’t accessible.If you don’t have quality website monitoring set up, it may take up to few hours as well as longer to discover if your site falls. Since every minute your website is down equates to a potential for lost profits, you must do what you can to make sure that you are notified as soon as your site goes down and not another later.

4. Increased Security

While a website monitoring service in and of itself can’t prevent hackers or security issues, a quality service will let you know as soon as it happens. The faster your response time is, the less chance there’s that your customers will undoubtedly be exposed to the hacker’s malicious attempts.

An external website monitoring service is really a cost-effective tool that can help you make sure that your website is ready to go when your customers need it and expect it to be. Not only can you get early warning when something goes wrong, but you will get to work faster to repair any imminent issues or conditions that may be on the horizon, whether near or far.