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IT budgets are usually shrinking, which is an undeniable fact of life that many businesses have to deal with. So what can be controlled, however, is just what a company does with the money it does have. While implementing redundant systems is probably not inside a company’s budget at the moment, monitoring the systems that are in place is really a crucial step toward protecting an organization from the losses it could suffer because of unplanned website downtime. To be able to minimize the lost profits that website downtime can cost, there are specific steps that must be taken and certain policies that require to be placed into place.

Planned Downtime

Planned downtime occurring due to things such as for example updates and maintenance is, somewhat, under your control. You can plan that downtime round the hours your website experiences minimal amount of traffic, so any profit loss will undoubtedly be minimized. You may also notify customers of the planned downtime in advance so they can buy things or do business accordingly. What that leaves you with is unplanned downtime, and the method that you prepare for that downtime often means the difference between the failure and success of your site.

Website Monitoring Service is a Must

With regards to minimizing profit loss due to website downtime, the name of the game is speed. You should know about the downtime as quickly as possible so you can go to work fixing the problem regularly. That means implementing a website monitoring service to alert you as soon as any website downtime happens. The earlier you know concerning the downtime, the sooner you can go to work to get your site back up and running.

What to Do When You Are Notified of Downtime

And that means you have quality website monitoring service set up. You receive a text or a phone call telling you your site went down. How fast you obtain that site ready to go depends on many factors including the reason for the downtime, what failsafes you have set up, and the attitude of one’s IT staff.

If your site monitoring service notifies you of downtime that’s being due to your hosting provider and you also have backup hosting in place, you can simply redirect your DNS. If your website monitoring service notifies you of downtime the effect of a software or hardware failure on your own end, you are likely to need your IT department to repair the problem as quickly as possible. The attitude that the employees have regarding downtime will have a significant effect on how quickly they work to achieve the site back online.