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If you are like most internet sites, you have put lots of money and effort into making certain your site looks great, is hosted with a trusted hosting provider, is optimized for the various search engines, and is secure from malicious hackers and attacks. You may be paying for the outsourcing of IT management and maintenance. Unfortunately, if you feel this is enough, you are sorely mistaken. If you really want to have the ability to see your site the way customers do, you can’t take action from within your network. You will need a third-party website monitoring service put into place to do the task for you. Listed below are the top four explanations why website monitoring services are crucial in the current Internet age.

1. Lost Profits

There are a great number of elements that go into the functioning of an internet site and if a single glitch occurs, it can bring your entire site down with it. That could lead to a substantial loss of profits, particularly if the web site downtime occurs during peak business hours. If your site isn’t ready to go, you can’t capture leads or sales. Trying to figure out what went wrong and where by yourself can turn into a timely and incredibly costly nightmare, which can be avoided with a quality website monitoring service in place.

2. You Can’t Count on Your Hosting Provider to Do It For You

Regardless of how good your hosting provider is, they aren’t likely to put forth your time and effort or resources necessary to effectively monitor your website for you. While some hosting providers do have monitoring in place on their own servers, if their server goes down and they are notified, that doesn’t necessarily mean they will take the time to notify and update you as to the issue and the status to getting things back online. In some cases, they may not get in touch with you until the problem has been resolved and the damage has been done. You will need your own website monitoring set up to ensure that your website is up and running at all times so you can put contingency plans in place if needed.

3. Immediate Notification

If your website were to decrease right now, how long would it not take before you became alert to it? Worse yet, what if you didn’t discover the problem until a customer or potential client called you notifying you your site wasn’t accessible.If you don’t have quality website monitoring in place, it may take up to few hours or even longer to find out if your site falls. Since every minute your site is down compatible a potential for lost profits, you should do what you can to ensure that you are notified the moment your site falls and not a second later.

4. Increased Security

While an internet site monitoring service in and of itself can’t prevent hackers or security issues, a quality service will let you know when it happens. The faster your response time is, the less chance there is that your customers will be exposed to the hacker’s malicious attempts.

An external website monitoring service is really a cost-effective tool which can help you ensure that your website is up and running when your customers require it and expect it to be. Not merely can you get early warning when something goes wrong, but you can get to work faster to fix any imminent issues or issues that may be coming, whether near or far.