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If you are like most online businesses, you have put a lot of cash and effort into making certain your site looks great, is hosted with a reliable hosting provider, is optimized for the search engines, and is secure from malicious hackers and attacks. You may be spending money on the outsourcing of IT management and maintenance. Unfortunately, if you think this is enough, you are sorely mistaken. In the event that you really want to be able to see your site just how customers do, you can’t take action from within your network. You need a third-party website monitoring service placed into place to do the work for you. Here are the top four reasons why website monitoring services are crucial in today’s Internet age.

1. Lost Profits

There are a lot of elements that go in to the functioning of a website and if a single glitch occurs, it could bring your complete site down with it. Which could lead to a substantial loss of profits, especially if the website downtime occurs during peak business hours. If your website isn’t ready to go, you can’t capture leads or sales. Trying to figure out what went wrong and where by yourself can turn into a timely and very costly nightmare, all of which could be avoided with a quality website monitoring service in place.

2. You Can’t Count on Your Hosting Provider to accomplish It For You

Regardless of how good your hosting provider is, they aren’t going to put forth the effort or resources necessary to effectively monitor your site for you. Although some hosting providers do have monitoring set up by themselves servers, if their server goes down and they are notified, that doesn’t indicate they will take the time to notify and update you as to the issue and the status to getting things back online. In some cases, they may not reach out to you before problem has been resolved and the damage has been done. You need your own website monitoring in place to ensure that your website is up and running at all times in order to put contingency plans set up if needed.

3. Immediate Notification

If your website were to decrease right now, how long would it not take before you became aware of it? Worse yet, imagine if you didn’t discover the problem until a customer or potential client called you notifying you your site wasn’t accessible.If you don’t have quality website monitoring set up, it may take up to a few hours or even longer to learn if your site falls. Since every minute your site is down compatible a potential for lost profits, you must do what you can to make sure that you are notified as soon as your site goes down and not a second later.

4. Increased Security

While a website monitoring service in and of itself can’t prevent hackers or security issues, an excellent service will let you know when it happens. healthcare.gov status is, the less chance there is that your customers will undoubtedly be subjected to the hacker’s malicious attempts.

An external website monitoring service is a cost-effective tool which can help you make sure that your website is ready to go when your customers need it and expect it to be. Not merely do you get early warning when something goes wrong, but you will get to work faster to fix any imminent issues or issues that may be on the horizon, whether near or far.